About User Personas

Personas are among the most common research artifacts used by design teams. They’re used almost reflexively now, but it’s worth being mindful of their strengths, weaknesses, and the available alternatives. Note: this is a bit of an info dump, and will probably evolve over time.

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The problems with brainstorming

Brainstorming’s a common suggestion any time there’s a complex problem to deal with. But research shows that it’s not as effective as practitioners might think. Can we design a better brainstorm?

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Summary: The Signals are Talking by Amy Webb

A summary of Amy Webb's _The Signals Are Talking_.

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5 Lessons from Ozan Varol’s Think Like a Rocket Scientist

A summary of Ozan Varol's _Think Like a Rocket Scientist_.

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Summary: Pirates in the Navy by Tendayi Viki

A summary of Tendayi Viki's _Pirates in the Navy_.

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Problem solving in the upside-down

Creative problem-solving means overcoming our bias for the familiar and looking instead for new angles and vantage points. Here are some techniques you can use to help avoid falling into old habits of thinking and look at things with a fresh perspective.

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Summary: Seeing Around Corners by Rita McGrath

A summary of Rita McGrath's _Seeing Around Corners_.

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How to improve your intuition

Intuition is incredibly valuable: it’s the source of unique insight and can give us a nudge down innovative paths of discovery. Intuition often comes to us unpredictably, as a gut feeling or a vague hunch. But it is possible to hone our intuition.

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